Cookie Policy

Last Updated: June 27, 2025

This Cookie Policy explains how [Your Business Name] ("we," "us," or "our") uses cookies and similar technologies (such as web beacons, pixels, and local storage) on our website, [www.rowenhomes.com]. It also explains what these technologies are, why we use them, and how you can manage your cookie preferences.

We are committed to protecting your privacy and handling your personal data transparently, in accordance with the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations 2003 (PECR), and the Digital Markets, Competition and Consumers Act 2024 (DMCC Act).

What Are Cookies?

Cookies are small text files that are downloaded to your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website owners with information about how their site is being used.

Cookies can be "session cookies" (which are temporary and expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

How We Use Cookies

We use cookies for various purposes to enhance your experience, ensure our Website functions correctly, improve our services, and understand how our Website is used.

Where cookies process personal data (which often includes unique identifiers, IP addresses, and Browse activity), this processing is carried out in accordance with our Privacy Policy, which you can find [here].

Your Consent Matters

Under UK law, we can only store or gain access to information on your device through cookies if:

  • The cookie is strictly necessary for us to provide a service you have explicitly requested (e.g., enabling essential website functionality like secure login or shopping cart management).

  • You have given us your clear, informed, specific, and unambiguous consent for all other types of cookies.

This means we will ask for your consent before deploying any non-essential cookies. You have the right to withdraw your consent at any time

Types of Cookies We Use and Why

We categorise the cookies used on our Website into the following types:

a) Strictly Necessary Cookies (Consent Not Required) These cookies are essential for our Website to function securely and correctly, enabling you to move around the site and use its core features, such as accessing secure areas, maintaining your login session, or adding items to your shopping cart. Without these cookies, the Website would not work properly, and services you have requested cannot be provided.

  • Examples of Strictly Necessary Cookies we use include:

    • __cfduid (Cloudflare): Used to identify individual clients behind a shared IP address and apply security settings, without storing personally identifiable information.

    • cart_currency (Shopify): Essential for secure checkout and payment functions, remembering your chosen currency.

    • _orig_referrer (Shopify): Used in association with your shopping cart.

    • secure_customer_sig (Shopify): Used in connection with customer login to maintain your secure session.

    • _secure_session_id: Helps maintain your session identity on the server.

    • Orders processing related cookies: Essential for remembering your order between pages and processing it properly.

    • Forms related cookies: May be set to remember your user details for future correspondence when you submit data through a form (e.g., contact forms), but only if essential for that specific submission.

b) Performance & Analytics Cookies (Consent Required) These cookies help us understand how you interact with our Website by collecting information about your visit, such as which pages you visit most often, how long you spend on the site, and if you encounter any errors. This data helps us to improve the performance and design of our Website and better understand our customer base. While the data collected is often aggregated and statistical, it may involve tracking individual Browse behaviour (e.g., via unique identifiers), which requires your consent.

  • Examples of Performance & Analytics Cookies we use include:

    • _y, _shopify_y, _s, _shopify_s, _shopify_fs (Shopify Analytics): Used by Shopify's analytics suite to track website usage, visitor behaviour, and conversion statistics.

    • _landing_page (Shopify): Used to track which landing pages users arrive on.

    • Google Analytics cookies (_ga, _gid, etc.): Help us understand how you use the site and ways we can improve your experience by tracking things like how long you spend on the site and the pages you visit.

    • Third-party analytics: Used to track and measure usage of this site so that we can continue to produce engaging content and test new features.

    • Purchase statistics: Collect data on how many visitors make a purchase, allowing us to make business predictions and monitor advertising and product costs.

c) Functionality Cookies (Consent Required) These cookies allow our Website to remember choices you make (such as your user name, language, or region) and provide enhanced, more personal features. They can also be used to remember preferences you have set for how the site runs or how content is displayed.

  • Examples of Functionality Cookies we use include:

    • Site preferences cookies: Remember your preferences for how the site runs when you use it.

    • Email newsletters related cookies: Remember if you are already registered for newsletters and whether to show specific notifications relevant to subscribed/unsubscribed users.

d) Marketing & Advertising Cookies (Consent Required) These cookies are used to track your Browse habits across different websites to build a profile of your interests and show you relevant advertisements. They may also be used to measure the effectiveness of advertising campaigns and allow us to see if customers have come to our site through partner sites (affiliate tracking).

  • Examples of Marketing & Advertising Cookies we use include:

    • NextRoll, Inc. (and their advertising partners): These cookies and similar technologies are used to:

      • Store and/or access information on your device.

      • Create a personalised content profile and select personalised content.

      • Deliver personalised ads, measure ad performance, and provide audience insights.

      • Support product development.

      • Note: Some NextRoll partners may use precise geolocation data if you consent.

    • Affiliate tracking cookies: Allow us to see if you came to our site through one of our partner sites, enabling appropriate credit and any bonuses.

    • Social media cookies: Set by social media platforms (e.g., Facebook, Instagram, Pinterest, X/Twitter, etc.) through our site when you interact with their buttons or plugins. These may be used to enhance your profile on their site or contribute to data they hold for various purposes outlined in their respective privacy policies.

The Cookies We Set

Cookie

Description

Duration

Type

__cfduid

The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

4 weeks

Necessary

__cfduid

The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

4 weeks

Necessary

_y

This cookie is associated with Shopify's analytics suite.

1 year

Analytics

cart_currency

This is an essential cookie for the secure checkout and payment function on the website. This cookie is provided by shopify.com.

2 weeks

Necessary

_orig_referrer

This cookie is set by website built on Shopify platform and is used in assoication with shopping cart.

2 weeks

Necessary

secure_customer_sig

This cookies is set by websites built on Shopify platform and is used in connection with customer login.

20 years

Necessary

_secure_session_id

null

1 day

Other

_shopify_y

This cookie is associated with Shopify's analytics suite.

1 year

Analytics

_landing_page

This cookie is set by website built on Shopify platform and is used to track landing pages.

2 weeks

Analytics

_s

This cookie is associated with Shopify's analytics suite.

30 minutes

Analytics

_shopify_s

This cookie is associated with Shopify's analytics suite.

30 minutes

Analytics

_shopify_fs

This cookie is associated with Shopify's analytics suite.

1 year

Analytics

 

Email and Link Tracking

When we send you emails (e.g., newsletters, marketing communications), we may use technologies similar to cookies, such as web beacons and unique link IDs, to understand how you interact with our communications. This allows us to assess the effectiveness of our campaigns and tailor future emails to your interests.

  • Web Beacons: Tiny, invisible images embedded in emails to tell us if you've opened them, how often, how you interacted with them, and technical details about your device and software.

  • Link Tracking: Unique IDs embedded in hyperlinks in our emails log clicks, helping us understand who has clicked through from an email to our Website.

  • Cookies from Emails: Interacting with emails (e.g., downloading images, clicking links) may cause cookies to be set on your device.

We will only conduct this type of tracking if you have given your explicit consent for us to send you marketing communications that include such tracking. You can withdraw your consent at any time by updating your preferences in your account settings or by unsubscribing from our mailing list.

How to Manage Your Cookie Preferences

When you first visit our Website, a cookie consent banner will appear. This banner gives you clear choices about the cookies we use:

  • "Accept All": To accept all cookie categories.

  • "Decline All": To decline all non-essential cookie categories.

  • "Manage Preferences" / "Cookie Settings": To customise your choices and select which categories of non-essential cookies (Performance & Analytics, Functionality, Marketing & Advertising) you wish to accept or decline.

Your choices will be remembered for a certain period. You can change your cookie preferences at any time by clicking on the "Cookie Settings" link, which is usually found in the footer of our Website. This will allow you to revisit the consent banner and adjust your choices.

You can also manage cookies through your web browser settings. Most browsers allow you to:

  • See what cookies are stored on your device and delete them.

  • Block third-party cookies.

  • Block cookies from specific sites.

  • Block all cookies from being set.

Be aware that restricting cookies through your browser settings may impact the functionality and features of this and many other websites you visit. For more general information on how to manage cookies through your browser, you can visit: https://www.aboutcookies.org/

Third Party Cookies

Some cookies on our Website are set by third parties. These third parties include providers of analytical services, advertising networks, and social media platforms. We have outlined some of these in the "Types of Cookies We Use" section (e.g., Shopify, Google, NextRoll, Inc., and various social media platforms).

These third parties have their own privacy and cookie policies, which we encourage you to review. We do not have direct control over the information collected by these third-party cookies.

More Information

Hopefully, this Cookie Policy has clarified our use of cookies. If you are still looking for more information or have any questions about our use of cookies, please do not hesitate to contact us at:

Email: hello@rowenhomes.com